4 Automated Systems to Scale Your Business
There comes a time in every entrepreneurial venture where you realize you simply cannot do it all yourself.
Sure, when you’re just getting started you really are the “chief, cook and bottle washer.” But as your business grows, it becomes painfully obvious that trying to do everything is only going to lead to:
· Frustration (when critical tasks don’t get done and deadlines are missed)
· Burn out (when you’re working yet another 12-hour day)
· Overwhelm (when your to-do list is longer at the end of the day than it was at the beginning)
There are many ways to combat this business-growth hurdle, but one of the best is automation. Imagine a completely hands-off system that works for you even when you’re teeing up on the golf course or preparing for an amazing spa treatment.
But here’s an even better reason to automate: it lets you scale your business. Think about it, the less manual work you have to do, them more time you have to do the money-making tasks such as networking, marketing, and client support.
So what can you automate? Almost everything, but start with:
Chasing organic traffic is an exercise in frustration. You’ll spend all your time creating content for your blog, other people’s blogs, YouTube, social media, and other web properties. All that content creation leaves you little time to actually work with the clients you’re trying to attract.
Instead, invest in some quality paid traffic, and get off the endless content creation train. You’ll be glad you did. Let’s be clear though – there is work required to find that paid traffic and you do need to make sure it’s working for you. So the key here is really about niche’ marketing and finding your tribe. Finding those individuals that are looking for you and what you offer. Stop throwing the dart and praying it lands in the right place. Instead throw the dart with intent and precision and watch it hit the target every single time. Do the work on the front end so you can enjoy the fruit of the labor on the back-end.
What happens when a new subscriber joins your mailing list or someone buys a product? Do they just sit in waiting on your list until you have time to send an email?
While broadcast emails have their place—especially in time-sensitive promotions—be sure to also set up an autoresponder series to:
· Welcome new subscribers and help them find their way around your site (and your offers)
· Nurture buyers so they know they’re in the right place
· Make additional offers based on what someone has already purchased or shown an interest in
And the best thing? Once your autoresponder is set up, it will continue to work even when you’re not. I must admit that I truly struggled with this phase of my business. It worked well for me when I opened Edible Arrangements but it took a minute to realize the power of the email list. This is your captive audience, engage with them.
Social Media Management
Yes, it’s important to be personable and engaging on social media. But that doesn’t mean you have to log in to Facebook just to post a link to your latest blog or YouTube video. Automate that kind of update and save yourself hours of time each and every month. Not only that, but you won’t have to worry about missing an update, either!
I’m in LOVE with Buffer (my go to scheduling app – no they aren’t paying me to post this). It allows me to schedule my content. So I’ve started a practice of every Sunday spending 2-3 hours identifying what I’m posting and scheduling it on the social media platforms that I’m active in. Talk about saving time – WOW! It’s the absolute best.
If you have clients, partners, a team, or are often asked for interviews, then an automated calendar is a must. Rather than endless back-and-forth emails trying to find a mutually available time slot, simply send your calendar link and let your client, project manager, JV partner or anyone else choose a time that works for them. Your appointment will automatically appear on your calendar, and you’ll even get reminders (if your calendar supports that).
There are dozens of options for automating every aspect of your small business. As you grow, you’ll find new and better tools to make everything run more smoothly. For now, though, implementing these four ideas alone will save you hours of time every month.
Calendly, is the online calendar tool that I use. I have it set-up based on the various appointments that my team or clients may book. It gives them all the details on how to show up for our meeting. So for example, if you have a one on one coaching scheduled, it will send you an automated email with my zoom address (I do all coaching sessions face to face on zoom) and will automatically send us both a reminder before the time of the meeting.
Being able to scale your business is truly based on how you automate and the tools you put in place. Keep it simple, but definitely find the tools available that will help you grow your business. Remember though, any tool will require that you input data and information. So when you implement the tool, take the time and do the work.