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Michelda Johnson 

Michelda Johnson is a serial entrepreneur, strategist, philanthropist, and author holding the title of CEO for over 20 years. She started her entrepreneurial journey as CEO of Innovative HR and Training Services, a vibrant Human Resource practice with national and international clients in various industries to include technical innovation, manufacturing, healthcare, and entities within the public sector. She’s led executives through strategic planning sessions, leadership development for c-suite and front line managers, and conducted Diversity and Inclusion training for major organizations. She’s also provided tactical project management and efficiently analysis expertise for product implementation and roll-out. Her niche is strategy, operations development, and providing training that bridges the gap between knowing and doing.

Michelda donned the title of Franchisee when she purchased the rights to open the first Edible Arrangements in the State of Alabama. As the CEO of JEM Enterprises, Inc. she was determined to not rely on bank financing and bootstrapped the business. Within the first 13 months, she was in the top quartile of franchisees across the nation and continued to have massive success in marketing an unknown brand and making it a household name within her market. A second store in Nashville, Tennessee was added a few years later.

In 2009, she experienced a deeper calling to work with small businesses who are the heartbeat of our economy. With a mission to help entrepreneurs create successful strategy to scale and pivot their business, she has partnered with entrepreneurs around the globe for the purpose of creating a sustainable legacy building business. The goal is that small business owners will experience financial freedom, personal success, and get the profit they deserve. Her signature program, Pivot2Profit, teaches entrepreneurs the steps necessary to create and scale their business dreams.

As a fierce community advocate, Michelda believes that the ultimate way to create equality and empowerment is to create an economy of scales in the bank account. She is determined to birth multi six and seven figure income earners and provide coaching and mentoring to millennial entrepreneurs seeking their path.

She has been recognized for her civic, community, and philanthropic efforts. She received the Economic Empowerment of the Year Award by the 100 Black Men of America – Greater Huntsville Chapter, and Community Leader of the Year by the United Negro College Fund. She also was instrumental in raising over $4M to rebuild the library in the community that she grew up in.

Michelda has two amazing daughters, Jessica & Erica and granddaughter, Ariana Marie in addition to her granddogs (Zoe’, Theodore, California). She’s an avid golfer, loves to read and travel extensively.